Hispanic Healthcare Marketing Agency

Hispanic Healthcare
Marketing That Performs

We help healthcare organizations accelerate insured patient acquisition and retention by engaging Hispanic audiences through culturally relevant marketing rooted in community insight.

Book a Free Consultation See Our Work

65M+

Hispanic Americans
in the U.S.

75%

Are insured &
seeking care

37%

Use social media
for health info

3.6%

Of ad spend targets
19% of population

Data
Backed
Human
Focused®

eContent Digital takes a strategic approach to content creation. We work closely with healthcare organizations to understand their goals, target audience and unique value proposition.

We conduct thorough research, develop content strategies and align our content with their overall marketing objectives.

Our strategic approach ensures that the content we create is aligned with the organization's brand voice and goals, while keeping it genuine, authentic and human centered.

Who We Are

The Only Hispanic Marketing Agency
Built as a Growth Engine for Health Systems

We are the only Hispanic healthcare marketing agency combining 30+ years of award winning broadcast production with data driven digital strategy built for health systems focused on winning patients, community and reputation.

With 100+ bilingual campaigns across TV, radio, digital and social, we deliver healthcare specific marketing designed as a patient centric growth engine to capture and convert insured Latinos.

Bilingual Content That Converts

Native speakers and healthcare specialists building messaging aligned with how Hispanic patients search, decide and take action.

Data-Driven Patient Growth Strategy

Campaigns built on data identifying high value Hispanic patient segments and deploying strategies that drive appointment bookings, ACA enrollment and long term retention.

Full-Service Hispanic Healthcare Marketing

End to end bilingual content production including TV, video, digital, paid media, SEO, social media management, social listening and online reputation management.

The Opportunity

Tap Into the Fastest-Growing
Market in the U.S.

49 million insured Latin patients represent one of the largest healthcare growth opportunities. If your health system is not reaching them, competitors will, making this a critical driver of long term patient acquisition, retention and market share growth.

Why Act Now

A Critical Healthcare Access Shift

Major changes in healthcare coverage are reshaping how millions of patients access care, creating a time sensitive opportunity for health systems to lead.

What´s Changing

ACA subsidy adjustments & rising premiums

Marketplace enrollment is projected to fall significantly. Hispanic patients among the most impacted.

Medicaid policy changes & new restrictions

New eligibility restrictions limiting coverage access across many communities.

Navigator funding cut by 90%

Federal enrollment guidance gutted, leaving patients without coverage support.

The Opportunity for Health Systems

Fill the trust vacuum

Health systems that communicate clearly through trusted channels will attract and retain these patients.

Capture enrollment before the window closes

Culturally fluent outreach converts eligible Hispanic patients before your competitors do.

Protect quality metrics & reimbursements

Bilingual outreach improves HEDIS, CAHPS and CMS reimbursement performance.

Our Solutions

Full Service Hispanic
Healthcare Marketing

Social Media Management & Community Engagement

Bilingual healthcare social media management across Facebook, Instagram, LinkedIn, X, TikTok and YouTube covering content creation, analytics, social listening and community management to increase patient engagement and brand trust.

Bilingual Content Production

Culturally relevant English and Spanish healthcare content, including TV commercials, digital video, radio and social media designed to drive patient engagement, education and conversion.

Paid Media & Google Ads for Healthcare

Data driven Google Ads and paid social campaigns targeting high intent healthcare keywords in English and Spanish to increase patient acquisition, appointment bookings and service line growth.

SEO & Bilingual Healthcare Web Content

SEO optimized English and Spanish website content, landing pages and health education resources that improve search rankings and attract Hispanic patients actively searching for care.

What Inaction Costs You

Delaying Action is an Expensive Decision

Lost Patient Volume

When Hispanic patients enter the system through a competitor, that initial interaction often determines where they return for primary care, specialty services and family referrals, limiting your long term patient growth.

Declining Quality Performance

Low Latino patient engagement negatively impacts HEDIS scores, CAHPS ratings and value based care outcomes, directly affecting CMS reimbursements. Bilingual, culturally relevant outreach improves access, adherence and overall performance.

Erosion of Community Trust

Health systems that fail to communicate risk being overlooked. Trust influences patient choice and once established with a competitor, it is difficult to regain.

Case Studies

Campaigns That Drive Real Patient Acquisition

Current Client

Montefiore Einstein

10+ social profiles, bilingual community management, Bronx NY

Past Client

Mount Sinai Hospital

Bilingual campaigns, East Harlem & Upper Manhattan

Past Client

Access Health CT

ACA enrollment, Spanish language campaigns, Connecticut

Markets We Serve

Localized Hispanic
Healthcare Marketing

Each market has its own cultural dynamics, patient demographics and media landscape. Our city specific teams deliver campaigns built for your community.

Dallas – Fort Worth

2M+ Hispanic residents. Fastest growing U.S. metro by Hispanic population. Growing Spanish language healthcare search. Bilingual Google Ads, social media and content production for DFW health systems.

Learn more →
econtentdigital.com/dallas

Miami – South Florida

70%+ of Miami-Dade is Hispanic. Cuban, Venezuelan, Colombian, Central American, the most culturally diverse Hispanic market in the U.S. Requires neighborhood level cultural specificity.

Learn more →
econtentdigital.com/miami

New York City

2.5M+ Hispanic residents. The Bronx, Washington Heights, Jackson Heights, Bushwick. We manage Montefiore Einstein's Hispanic outreach from our New York office.

Learn more →
econtentdigital.com/newyork

Let´s Talk

Ready to Reach
More Hispanic
Patients?

Book a free consultation with our team. We will audit your current Hispanic patient outreach, benchmark it against your market and show you exactly what a targeted campaign would look like for your health system.

Hispanic Healthcare Marketing That Performs

DataBackedHumanFocused®

The Only Hispanic Marketing Agency Built as a Growth Engine for Health Systems

Bilingual Content That Converts

Data-Driven Patient Growth Strategy

Full-Service Hispanic Healthcare Marketing

Tap Into the Fastest-GrowingMarket in the U.S.

A Critical Healthcare Access Shift

Full Service HispanicHealthcare Marketing

Social Media Management & Community Engagement

Bilingual Content Production

Paid Media & Google Ads for Healthcare

SEO & Bilingual Healthcare Web Content

Delaying Action is an Expensive Decision

Lost Patient Volume

Declining Quality Performance

Erosion of Community Trust

Campaigns That Drive Real Patient Acquisition

Montefiore Einstein

Mount Sinai Hospital

Access Health CT

Leading Healthcare Organizations Nationwide

Localized HispanicHealthcare Marketing

Dallas – Fort Worth

Miami – South Florida

New York City

Ready to ReachMore HispanicPatients?

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